Workshop in Applied Statistics presentation by Joseph Jay Williams.
Abstract: There is a proliferation of websites and mobile apps for helping people learn new concepts (e.g. online courses), and learn how to change health habits and behavior (e.g. websites for reducing depression, apps for quitting smoking). How can we use data from real-world users to rapidly enhance and personalize these technologies? I show how we can build self-improving systems by reimagining randomized A/B experimentation as an engine for collaboration, dynamic enhancement, and personalization. I present a novel system that enhanced learning from math problems, through crowdsourcing explanations and automatically experimenting to discover the best. My second application boosted responses to an email campaign, by experimentally discovering how to personalize motivational messages to a user's activity level. These self-improving systems use experiments as a bridge between designers, social-behavioral scientists and researchers in statistical machine learning.